Further - Faster
CLIENTS & BRAND EXPERIENCE
“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low, and achieving our mark.”
With everything we do, we believe in making an impact for humanity, in transforming ecosystems of people, companies and products (or services).
We believe good and strong humans are the engine behind the overall sustainability of our planet. We want to help employees becoming better humans.
We believe in the symbiosis between human and machine, not one replacing the other, but working in harmony. And we believe that corporations have a key role to play in the 21st century, in creating good people to drive humanity forward, not just good employees.
Aetās’ acquires, operates, transforms and exits small and medium-size businesses operating in the Iberian Peninsula, with the philosophy of focusing on one-company-at-a-time.
Our aim is to transform businesses through innovation, digitalization, internationalization and genuinely embedding sustainability in the business model. With our expertise in new technologies, advanced analytics, design, branding, employee culture, and internationalization, we want to help strengthen and develop local communities and regional ecosystems.
We work with established, traditional, and industrial businesses that face a “special situation” such as succession planning tensions, under-digitalization, under-internationalization, or a combination of those. After all our operating, financial and profitability boxes have been checked, our key criteria in selecting a company/investment is its impact on the ecosystem in which it operates.
We work with businesses that can deeply impact their local community - suppliers, clients, employees, families, environment, etc. - if they were to disappear or on the contrary grow massively.
This is what we call “Investing with a Human Purpose”
4 INVESTMENT MODELS
acquisition of majority stake
Aetas management structure enters the existing governance and we co-drive the business. Clear exit strategy.
acquisition of significant minority stake
Via contractually agreed strategic plan, we provide guidance and operational input when needed. Clear exit strategy.
incubator / accelerator support
Together we build a business, leveraging Aetas' expertise and global network.
External support on a temporary and project basis. We offer packaged solutions. Some of our areas of focus are finance structuring, corporate positioning and business strategy, brand value.
AI-based social targeting and clustering
AI-enabled sentiment analysis of digital conversations
High-performance top executive coaching practice
Social media moderating, influencing and production agency
Economic, political and industrial intelligence forecasting and corporate security
Digital agency specialised in cross-media CX
Member of Leading Business by Madrid Network